The Green Police strikes a chord with viewers!
Super Bowl add creates controversy, praise and maybe some backlash for Audi.
The ad depicts ordinary folks, using plastic bags, (outlawed at Walmart) incandescent light bulbs (illegal in 2012) , tossing batteries in the trash (illegal), and a few more ‘un-green’ behaviors and having the Green Police” come and arrest them.
Once a violator is caught, its an all out swat team to invade and arrest the ‘un-green’ person. Eventually at a ‘green’ checkpoint (aka sobriety checkpoints as we know then now) the diesel Audi get waved through the blockade.
The ad is a tad out there, but when you consider all the Government intrusion in the so-called ‘green’ movement will cause, it could be a harbinger of the green movement left un-checked. The group Cheap Trick, who originally did the song called the “Dream Police,” did a great job re-working the lyrics and it was a catchy tune to boot.
I have been reading the comments on YouTube, CBS, MSNBC, and on Facebook. The comments range from “I will never buy and Audi again” to “this is what we can expect from the Government in the future, cute, well done” and all the political ramifications of the green movement.
Within the hour after the Super Bowl is had over 17,000 hits and was ranked 331!
The foam cup ad is up to over 127,000 hits. The one where the green police try and go after a cop drinking coffee in a styro cup!
The ad will make the rounds of all the talk shows on Monday, you can be sure of that. Clearly this will be the most talked about ad from the Super Bowl whether you like it or not. Not sure it really sells Audi, but I would expect a little payback from the Government soon. Mark my words, it was a huge shot at Global Warming or Climate Change folks that think we are all going to burn up and die.
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From Paul Niedermeyer. The truth about the “Accelerator Issue”
A few years earlier, I was part of a TV crew shooting an educational program. Legendary race-car driver Parnelli Jones was the guest celebrity. The producer offered to take us to lunch in his 1976 Cadillac Fleetwood Brougham. We hopped in. Parnelli took the wheel.
Parnelli fired up the Caddy’s big V8, dropped it in gear and floored it- with his other foot on the brake. The left rear wheel lit up in a screeching howl; the car was soon engulfed in a cloud of acrid smoke. The Caddy didn’t move an inch- obviously. And neither did Parnelli, glancing at the wincing producer with his wicked grin. I had assumed (wrongly) that race-car drivers grew up eventually.
The experience seared in a lesson in basic automobile physics: brakes are always more powerful than engines, even when they have 500 cubic inches (8.2 liters). Too bad we didn’t have our cameras running. We could have made a graphic rebuttal to 60 Minutes’ fraudulent destruction of Audi.
Let’s set the scene. It’s 1984. Audi sales had shot up 48 percent on the strength of their new aero-dynamic 5000, the hot new weapon in the perpetually-escalating suburban driveway status war. It was a stunning piece. Audi was on a roll.
Suddenly, the war turned bloody. Moms in runaway Audi 5000′s were mowing down their little kids in the driveway and pinning granny against the far garage wall.
This hadn’t happened with the Olds Cutlass Supreme Coupe, the “hot” suburban car Mom traded in for her Audi. The German car certainly felt different. Unlike the Olds’ wide push-bar brake pedal– that some Americans still operated with their left feet– the Audi had that weird, small brake pedal, kinda’ close to the gas pedal.
And these Audis had a mind of their own. No matter how hard Mom pushed on the brake pedal, the Audi kept on going, right through the garage door. This despite the fact that the little five-cylinder mill only cranked out 130 horsepower. And the top-notch four-wheel disc brake system probably could generate well over 600 g-force horsepower.
Apparently, the brakes were failing at exactly the same moment that the gas pedal decided it had a mind of its own. Perfectly plausible, at least to the 60 Minutes crew.
About as plausible as ignoring the police report of the most dramatic victim on the show, Kristi Bradosky, who ran over her six year old son. That report said “Bradosky’s foot slipped off the brake pedal onto the gas pedal accelerating the auto.” Denial isn’t just a river.
Ed Bradley’s 17 minute “investigative report” aired on November 23, 1986. Between interviews of the teary-eyed “victims” (drivers) of unintended acceleration swearing their feet were on the brake pedal, CBS showed a clip of a driverless Audi lurching forward on its own.
Viewers didn’t see the canister of compressed air on the passenger-side floor with a hose running to a hole drilled in the transmission. An “expert” had rigged the Rube Goldberg device to shift the big Audi into drive and, like any automatic-equipped car, move forward (unless the brakes are depressed).
The clip was blatantly deceptive AND totally irrelevant. Nobody claimed driverless Audis were taking off and killing kids. Mom was always at the wheel, pushing the 5000′s “brake” pedal with all her might.
In 1989, after three years of studying the blatantly obvious, the National Highway Traffic Safety Administration (NHTSA) issued their report on Audi’s “sudden unintended acceleration problem.” NHTA’s findings fully exonerated Audi and some other implicated foreign makes.
The report concluded that the Audi’s pedal placement was different enough from American cars’ normal set-up (closer to each other) to cause some drivers to mistakenly press the gas instead of the brake. 60 Minutes did not retract their piece; they called the NHTSA report “an opinion.”
A flood of lawsuits was already washing over Audi, not to mention a tsunami of bad publicity. Audi took a questionable stance: they didn’t blame the drivers for the problem, even after the NHTSA report came out. Hey, the customer’s always right, and we sure wouldn’t want to make our American customers look stupid. Anything but that.
So the German automaker took it on the chin. Audi sales collapsed, from 74k units in 1984 to 12k by 1991. The timing added insult to injury; sales fell during the same years when Lexus arrived to battle for the hearts and wallets of America’s up-scale consumers. The Japanese autos quickly became the new suburban driveway prestige weapon.





